Because of Marketing

Caption

“It takes a real amount of willpower to metaphorically sit on your hands and not replicate what’s working for someone else. But if you have a clear vision and you want to build something meaningful, you have to keep your blinders on and stay authentic to that vision.” In Feature 041 of Conversations Behind The Campaign, we sit down with Dianna Cohen, founder of luxury haircare brand Crown Affair. In conversation, @diannacohen reflects on her intentional approach to brand-building, investing strategically in talent and the importance of clearly defining a brand’s direction and philosophy before taking on external investment. Read the full interview by Kate Edwards via our website.

Collaborators

@diannacohen