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Yes. On your own profile only you can see how many views your grid posts and Reels get, while anyone can see the view count on the Reels tab. View counts can be hidden at any time in Settings.

Instagram does not send notifications for profile views, so simply visiting someone's profile is private. However, viewing a Story or Highlight is visible to its owner for 48 hours, and liking or commenting will always notify them.

Open your profile, tap the post you want to check, then tap View Insights to see its view count and other metrics. On this page you can also watch the live view count for this post update every 3 seconds without any login.

Direct Instagram payouts are small, usually about $0.01 to $0.05 per 1,000 Reels views. The real value comes from brand deals, which typically pay creators around $5 to $12 per 1,000 views depending on niche and engagement.